TOPIC: Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them?
The fact that consumers are bombarded with proliferation of advertisements due to harsh competition between companies is nothing new nowadays. As such phenomenon is exerting profound impact on purchasers; it must be delivered with immediate actions in order to deter us from possible risk.
At one point, it is undeniable that advertisements do assist us in our daily shopping with a variety of options. For instances, a typical consumer would just browse the internet for a pair of headphones and choose one of thousands of brands at her own will. This can be considered a major improvement compared to the past.
However, a serious problem emerges when we are left in confusion with the questionable origin as well as the quality of the products whether they are identical to illustrations in the advertisements. Another concerning predicament is the irresistible seduction commercials draw on customers to make us afford for unnecessary purchases. When firms invite celebrities to become their brand ambassadors, it is highly likely that fans are opt for one only to match with their idols’.
In my opinion, there are two solutions we should take simultaneously to tackle this situation. First and foremost, it is essential that the authority enforce strict regulations to control advertisements on mainstream press and other mass media. What is more, consumers should adopt a subjective viewpoint about commercials and equip themselves with crucial knowledge so that they won’t fall prey to potential harm.
All in all, since advertisements have become an integral part of global commerce along with its positive points and downsides, we have to consciously be aware of its influence on our discretionary spending and try to become smart consumers.