Advertisements are becoming more and more common in everyday life


Advertisements are becoming more and more common in everyday life. Is it a positive or negative development?


Advantages of advertising:

  • Advertising plays a significant role in the introduction of a new product => helps manufacturers expand their market.
  • Advertisements help educate the consumers by familiarizing them with the new products and their diverse uses => buyers are better-informed about available products.
  • Advertising provides and creates more employment opportunities for many talented people. (e.g. painters, photographers, singers, cartoonists, musicians, models and people working in different advertising agencies.)

Disadvantages of advertising:

  • It is said that advertising costs are passed on to the consumers in the form of high prices. (Manufacturers spend large amount on advertising => it creases the cost of the products => price of products is raised.)
  • Advertisements may confuse rather than help buyers. (The actual product was quite different from the information given in the advertisement.)
  • Advertisements can cause decay of social values. (Many times, foul language and objectionable pictures are used in advertising in order to attract a particular class. They may be insulting to a particular class.)

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